Cookie Policy

This Cookie Policy explains how EPSoft Technologies LLC and affiliates (“Company”, “we”, and “our”) uses cookies and similar technologies to recognize you when you visit our website at https://www.epsoftinc.com (“Websites”). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, EPSoft Technologies LLC) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interest of our users to enhance the experience on our Online Properties. Third parties service cookies through our websites for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can control the use of cookies by configuring your browser's privacy settings (please refer to your browser's help function to learn more about cookie controls). You may withdraw your consent for the use of cookies at any time by sending us an e-mail at privacy@epsoftinc.com or by configuring your browser settings. Disabling or not allowing cookies may affect your visit or use of our website. You can change cookie settings in the “Options” section or in the “Preferences” menu of your browser.
This policy may change from time to time so if we make any material changes we will post a notice on our website. You can find out more information on cookies by accessing www.allaboutcookies.org.The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that they specific cookies served may vary based on the specific Online Properties you visit):

Essential website cookies:

These cookies are strictly necessary for the website to properly function, and therefore cannot be disabled by your users.

Provider Cookie Name Cookie Description
.hsforms.net __cfduid Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
.hsappstatic.net __cfduid Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
.hs-banner.com __cfduid Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
.hs-scripts.com __cfduid Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
.hubspot.com __cfduid Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
.hubspot.net __cfduid Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.
.hs-analytics.net __cfduid Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.

Analytics and customization cookies:

These cookies collect information that is used to help us understand how our website is being used, how effective your marketing campaigns are, and to help you customize your website for users.

Provider Cookie Name Purpose
.epsoftinc.com _ga It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
.epsoftinc.com __hssrc Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
.epsoftinc.com _gat# Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.
.epsoftinc.com _gid Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
.epsoftinc.com __hssc This cookie keeps track of sessions.
.epsoftinc.com hubspotutk This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
.epsoftinc.com __hstc The main cookie for tracking visitors.

Advertising cookies:

These cookies are used to make advertising messages more relevant to users. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on user interests.

.youtube.com VISITOR_INFO1_LIVE YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
.youtube.com YSC YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
.doubleclick.net IDE Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.

What about other tracking technologies, like web beacons?

We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels). This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third party website, to improve site performance, and to measure the success of email marketing campaigns.

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